Datahut Case Studies

A beauty retail data hygiene case study Context: The Performance Paradox A leading beauty brand selling skincare products on Amazon faced a common puzzle: traffic was healthy, reviews were strong, and pricing was competitive, yet performance was wildly inconsistent across its catalog. Promotions offered temporary lifts, but sustained growth remained elusive. The root cause wasn't demand or competition. It was Amazon Data Hygiene . The Two Core Data Hygiene Problems The Datah

The idea of eCommerce Inventory management or E-commerce catalog management is not as simple as it seems. In theory, you have to maintain a single catalog of all your eCommerce products. But, it’s a nightmare for retailers, and it costs them a fortune. In industries where the dimensions of the products are a huge deciding factor, the retailer has to make sure that the attributes have correct values. Sometimes even a millimeter difference makes the product obsolete for a custo

Unauthorized sellers on marketplaces are stealing business from a lot of brands by diluting the minimum advertised pricing. unauthorized sellers create a lot of problems for brands. From deteriorated brand equity and supplier relations - there are a ton of problems. If you're a seller on Amazon or another marketplace, you know how important it is to keep your listings free of unauthorized sellers. But what do you do if another seller has already copied your listing and is sel

The sports apparel industry is one of the fastest-rising and most competitive industries in the world. The sports apparel market is predicted to register a CAGR of 5.1% in the period 2019-2026 and is estimated to grow to $248.1 billion by 2026. You have to be creative with advertising dollar spending when you are competing with mammoths like Nike and Adidas. One secret weapon you can use is data. Data has a huge potential in the sports apparel industry. The best sports appa

Today, it's not enough for retailers to have a great product or offer the best customer service. To stay relevant and competitive, retailers need to leverage location data to transform their retail marketing strategy. Location data is key to developing marketing strategies via location-based analytics and generate a better ROI. This case study shows how Datahut helped a consulting firm source retail store location data with location-based data scraping to multiply its ROI. Cl